Targeted Advertising on Social Media
Research by Andrew Goodridge, Nandika Gupta, and Isabela Hayashi de Sena.
Winter 2020
collaboration; interdisciplinary; user experience; marketing; social media; research; secondary; primary; qualitative; quantitative; surveys; magazine design; graphic design; page layout; typography; art direction; print production; binding.
Affinity Diagram sorted by Andrew Goodridge, Nandika Gupta, and Isabela Hayashi de Sena. Designed by Isabela Hayashi de Sena.
Blue: areas from insights taken from varied types of research.
Pink: highlighted areas that can be improved.
How can we create a better targeted ad experience for users on social media?
The purpose of this research is to study targeted ads being used on social media, understand the opportunities and downfalls of targeted advertising, and propose a better targeted ad experience for users on social media.
While taking the Contextual Research Methods course, the group, consisted of two UX designers (Andrew Goodridge & Nandika Gupta) and an art director (Isabela Hayashi de Sena), learned and put different research methods into practice. This magazine comes with some articles and insights from the applied techniques and outcomes.
We used different techniques to come up with questions and answers for the problems and solutions related to Targeted Advertising on Social Media. These are some of the techniques we applied:
Secondary Research
Observations
Interviews
Focus Groups
Surveys
Cultural Probes
Affinitizing
Opportunity Map
Design Principles
Magazine
Click on the button to read the full version of the magazine.
CREDITS:
Cursor icon: Becris from the Noun Project. ICONS8.
Gear icon: Graphic Nehar from the Noun Project. ICONS8.
Head icon: Icon Island from the Noun Project. ICONS8. Modified.
Primary researches (surveys and qualitative), secondary researches, and articles:
Andrew Goodridge, Nandika Gupta, and Isabela Hayashi de Sena.
Magazine design: Isabela Hayashi de Sena.
Winter 2020